Scott Weavers
Media Production
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P1
Analysis
Purpose: The purpose of this poster is to advertise the film by informing the audience as to who's in the film, title of the film and the release date of the film.
Form and Style: This product is the form would have ranged from an A4 to A1 poster. The style of the poster suggests this film will be really dark and gritty because the dark colour pallet they've used for the poster almost creates a gothic like atmosphere.
Content: The layout of the poster is very traditional with the main character in the centre of the poster to make him stand out, with most of the writing at the bottom and a couple of other things that will catch the audiences eye at the top.
Meaning: The positioning of Batman shows power and control as he is looking down on the audience which is a complete contrast to the caption above which says "Welcome To A World Without Rules" which suggest that Gotham is a place of chaos with no order at all making the audience intrigued as to whether Batman can keep Gotham under control. The whole tone of the poster represents Batman personality dark, ominous and mysterious we can tell this by shadowy texture and the the smoke in the background add a sense of mystery to the poster. The Batman logo is on fire which could imply the end for Batman or alternatively because it acts as a contrast to the dark poster it could suggest hope for the people of Gotham because of how bright the logo is.
Genre: The genre of this film poster is action, crime and triller. I can tell this by the shattering of glass in the background which would suggests action scenes within the film.
Target audience: This is poster is aimed at people between the ages of 20-30 because these are the people who grow up with the comics and would have been really excited for an adaption of a beloved character to come to life.
Frequency: This poster, along with a few others, would have been used to market the film. One way they did this was by posting this poster around social media making sure it reaches as many people as possible. This poster was also used for the dvd cover which would have added to the popularity and frequency of this poster.
Production Process: Before the poster gets made early concepts/ideas would have been drawn up and shown to different people who would have given their opinions and critiqued the designs. The designers would have gone away and improvement of their early concepts. The poster would have been created on a software like photoshop where they can edit elements such as colour and texture. The two images of Batman and the buildings would have been taken separately and later changed and altered for the final poster.
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Unit 13/16
Purpose: The purpose behind this is to engage the audience and to keep them on there toes, also the purpose of any horror film is to scare the audience.
Form and Style: This 2 minutes and 26 seconds short film in the form of a mp4 film at HD quality. The style of the short film has a process filter over the top or a cool vivvid filter making the film look and feel very cold which adds to the horror element. They have used similar shots throughout the film focusing on the washing machines and the the top half of the characters bodies. The reason for the simplicity of the shot types is so the ambiguity of the film is there throughout which add to the tension of the the film. They use one specific shot type known as POV, this shot makes the audience feel as if there in the film, making them feel scared and anxious as they. The POV shot also adds to the isolation felt by the guy in the film, as we see him all alone in the Laundrette and knowing how vulnerable he is creates fear and tension.
Content: This short film is about a man who goes to the laundry every night on his own and encounters a strange w omen each time he goes. It also features eerie music which keep the audience engaged. The film contains a few first person shots which is a common them within horror films.
Meaning: The connotations for the whole film could be summarised as Laundries are a scaring place for men. The music in this short film plays a vital role as whenever a string like instrument can be heard it foreshadows the appearance of the women and when she appears the music suddenly stops. This causes the audience to feel nervous as they have no idea who the woman is creating a sense of mystery surrounding the woman. The tension of the film builds up as the woman moves closer and closer to the man, which also means the audience gets closer and closer to finding out who or what she is; helping to engage the audience. The music has a very eerie tone to it which is an element comply used in horror films.
Target audience: The target audience is people aged between 18-26 because the two actors in the film are of similar age and therefore that age group would relate more to this short film.
Frequency: This short film was released on the 28th January 2017 in the US and later that year shown at the 2017 Frankly Film Festival.
Production Process: The production process of a short films starts with by either choosing or creating a short script. A script is a great way to create the story or plot of the film from beginning, middle and end. The next step is to create a storyboard which is a panel by panel outline of the film helping to determine the flow of the film and the sequence of its scenes. Once you have found suitable locations and equipment you can then strut filming. The final part of the process is editing which takes the raw footage that has been filmed and crafting it into a beginning middle and end.
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P2
Ideas for print-based product:
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Posters
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Billboards
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Leaflets
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Flyers
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CD covers
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Banners
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Magazine cover
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Ideas for film:
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Documentary
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Animation
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Short film
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Comedy sketch
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Audiobook
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Music Video
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Promotional video
P3
The pre-production materials for A Way Out was shared between me and my colleague as we are co-cretaing the film. We both did different treatment however the rest of the of the documents were split up between me and my colleague. I did the storyboard, the character profiles and the print based pre-production materials while my colleague did The Story in which he outlined the story in detail.
These are two mock up designs for the Film "A Way Out" one of them is a Cinema poster and the other is a minimalist poster. The idea behind the Cinema poster was to have the characters as silhouettes creating a sense of mystery surrounding the characters. The colours in the poster are used to show the style of the film which is Neo-noir. The minimalist design is a singular picture of a brain which is meant to portray memory as the main characters have their memories partially removed.
These are two mock up designs for the documentary "Ravens".
Both posters include big, bold texts in order to make it stand out and appeal to a younger audience. The colour yellow was inspired by one of the colours used for the clubs logo, making people release that this poster is connected to the club. The colour green was used to represent the grass that Rugby players play on, both colours are bright and vibrant which will once again appeal to the younger audience. The reason behind the cartoon characters is the second poster is because the poster needed to be kid-friendly and a lot of kids watch cartoon shows, making the poster draw there attention.
P4
Feedback from Presentation:
Campaign 1 - horror/drama film with themes of conspiracy and memory. Really good attention to narrative and the effect on the viewer. Neo-Noir style intended to keep the audience engages, strong stylistic elements. Lots of detail for the story, characters (including casting and character development) and thought for the audience. Using alternative narrative techniques. Good examples of pre production materials for print. Film some test footage and experiment with editing styles, what will the colours look like?
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Campaign 2 - Second concept is a promo video encouraging youths to play Rugby. Good pre production materials with mockups. Look at the colours and branding of the Raven Rugby club and use these in your posters, make them appealing to your target audience.
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The idea I am going to take forward is the film "A Way Out" because the idea had a lot of depth to it and the idea itself was really strong.
P5
Launch date: The film would be released in December which is the perfect time to release a film. This is because most people would be on holiday, you would have time to get people hyped for it and December is a time for family which all means that the film will make money. Also the film is quite dark visually and tonally which fits in well with the time of year, as December is known for being dark and cold.
Contingency Plan:
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Actors- If actors are unavailable then we will either reschedule the shoot or film a scene where the actor who isn't available isn't in
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Weather- Obviously before each shoot we will check the weather however if the weather unexpectedly changes to rain for example then we will find a quiet place inside to record the audio for that particular scene or do a run through of the script where we work on the actors voices for their character
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Location- If we can't get a certain Location, then we will find a suitable replacement to shoot the scene outside. For example if we're not allowed to shoot on a roof top then we will shoot on top of a bridge to make them seem higher, creating the same effect as iff they were on top of a roof.
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Equipment- We will always try to book the equipment in advance however they might not always be available. If this is the case then we will get on withe bitting scenes that we have already filmed or if only the Tascam is unavailable then we will film the scene then record the audio later when the Tascam is available.
Personnel and activities: (unit 16) For the production of the film my role will be the camera operator and the director combining two very similar roles into one. My responsibilities as a cameraman will be to focus on the framing, the angles and the movement of the shots in the film. A cameraman needs to make sure that each shot is creatively framed, need to be able to choose the appropriate lens for the camera and various other equipment used and also cameraman need to have strong communication with other crew members. The responsibility of a director is very similar to that of a cameraman expect the director controls the films artistic and dramatic aspects.
(unit 13)
For the photoshoot I was the photographer, using a Cannon 700D to take various picture of the actors in costume. I started with a group shot of all four of the main characters standing next to each other and I asked to pose as if there just about to commit a heist which will make poster consist with the film. After that I took head shots of the same actors plus John Harrison's character. These head shots cover the top of their hair to their shoulders creating intriguing images of close ups of the actors. Once agin I asked the actors to pose in character to keep the poster and film consistent.
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Budget: If I was a freelance filmmaker I would have to get all the equipment myself. The equipment includes:​
Canon 700D £529.99
Tripod £34.99
Stabiliser £19.99
Large lights £609.00
Rode mic £53
Clapper board £11.99
Boom Pole £70
Batteries x6 £185.95
SD Cards x6 £239.94
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The props include:
Bandage Free
Fake Blood £3.99
Laptop Free
Backpack Free
Torch Free
Smoke Grenades £3.99
Mugshot of Harrison,Alex and Elliot Free
Gun £60.00
Walkie Talkie £50.00
Headset £6.95
Knife Free
Wallet Free
The equipment for print product includes:
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​Cannon 700D £529.99
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Large Lights £609.00
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Battery £30.99
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SD card £39.99
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apple Mac £1,749.00
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Photoshop £19.97
Total = £2,978.94
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If I was a freelancer I would charge £40 an hour which means I would have to work 75 hours to get my money back
Legal and ethical issues:
For Film
Legal issues within film involve things such as the copyright law which is a big thing in the media industry. This is for the conservation of the company's product itself the characters, the scripts, the soundtrack etc. This is so that the original material cannot be used by someone else and tight your product is safe and reproduce by someone else.
Before filming begins I would need to refer to the risk assessment to ensure every member of crew is safe. The risk assessment highlights the different kinds of risks in the workplace or on location.
Ethics are the moral principles that define how a group or person acts. Offensive material such as privacy and copyright are usually enforced by law, as regulatory bodies such as the BBFC are there to protect children from harmful or offensive content; they are the company that put classifications on films.
Acts such as the Human rights acts of 1998 and the equal pay acts of 1970 and 1983 are there to make sure that you are not discriminated against in the workplace and you receive the same payment for your position.
For the box scenes we will be renting out a storage container and there are a few legal requirements when renting out a container. For example you had to be 18 to rent out a storage container which we weren't.
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For one of these scenes were wanted to use a rooftop and decided to have a look at carpark rooftops. The only problem was that all the carpark rooftops were private property and situated in busy public areas.
For Print
When creating a graphics product such as a poster all the images used on the poster has to be original images taken by yourself, because if you use images from the internet that will be breaking the copyright law. Other copyright laws include font licensing, piracy, plagiarism and image usage rights. This law is there to protect the original owners work however it doesn't protect the idea itself. One issue graphic designers have to be aware of is innocent infringement, which is when someone copying your work can claim they did not know they were infringing. To avoid this you can add either the copyright symbol or your name next to the piece of work.
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Legalties: the rules of conduct recognised in respect to a particular class of human actions or a particular group.
Integrity: principles of right conduct
Morality: the general nature of moral choices to be made by a person
On the poster the images used can't be harmful, offensive or violent because anyone would be able to see the poster even if they are underaged. The images also can't be seen as representing different groups, communities, ideas or topics in a particular way.
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All images will be taken by myself to avoid the copyright law and also the film is quite intense and features violent imagery such as people being locked in a room and the main antagonist holding a gun. The gun could be seen harmful imagery to some people and therefore will not feature on the poster.
UNIT 14/17
P1
Font designs and test photography for the poster
Additional mock up design
P2
P3
Resolving approve legal and ethical issues:
For Film
To avoid the copyright law we created a our own characters, an original script and our own music. To protect our own work we made sure we had our names attached to the project and that we had registered our work on the UK copyright website.
To keep all our cast and crew safe I bought the risk assessment to every shoot as I read out the dangerous of what the location/s offers and what precautions need to be put in place in order for us to have a safe and secure shoot.
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When attempting to rent out the storage container we got refused because at the time we weren't 18. Luckily for us one of the members of staff, who helped with the deliveries, was kind enough to help us out and sign the contract for us.
Most of the carparks were privately owned. To solve this issue we send out and email to Cabot, Galleries and NCP asking if we would be allowed to use their carpark for filming purposes. Only the Galleries let us use their carpark however for issuance purposes we had to send them a Public Liability form which protects you if clients or members of the public suffer personal injury or property damage because of your business.
For Print
All images will be taken by myself, which will mean all the image will be original and therefore avoiding the copyright law. I chose a font that was 100% free this meant I didn't have to go through the hassle of asking to use the font. I decided not to use an image of a gun on the poster because this would be seen as harmful or offensive imagery.
P4
Setting up appropriate equipment: For all of the filming and photography we used a Canon 700D. The reason for this was because for 3/4 quarters of the film we were shooting in low light and the ISO speed on Canons are really good, also the quality of the camera means that the images were sharp and detailed making it perfect for both filming and photography. I used a stabizler to ensure that all the shots were smooth as well as making it easier to move the camera more freely. The lights were a big part of the equipment. We used two lights one high key and one low key. For the high key lighting we attached it to a stand to make sure that it was either level or above the actors head, the other light was placed on the floor pointing upwards at the actors. To create the graphics product I used photoshop which is the best program for graphic designers.
Following script/storyboard: The script that we created was followed almost to the letter which allowed us to focus on other areas during filming such as directing. Some parts of the script were a little more vague for example the chase scene has little dialogue which meant a bit more creative interpretation was needed in order to successfully execute the scene. The storyboard was used to give us a good idea of how the film would look, for example in the storyboard it has imagery of headshots which was used in the film as in the storage container 90% of the shots were of the actors heads. The pre-production material for the graphics product were used to help follow the script and storyboard. In the poster mock-ups the background was red and in the storyboard the background was also red, this was done to keep the creative ideas the consistent between the products. This meant that by following the storyboard there were no continuity errors between the film and the graphics product.
Following safe working practices: My Risk assessment and Recce referred to various considerations and precautions that would need to be carried out in order for the cast and crew to be safe in the locations. We stuck to these precautions rigidy to make sure that no one would be in danger or harmed during the production. For example while filming in the storage container it was very humid inside, therefore to make sure we didn't get too hot we took regular breaks to ensure everyone's health was all good. Another precaution that we had to put in place was while filming on a rooftop. Because we were so high up we had to be careful that we didn't fall over the edge, so we made sure that no one was over the edge avoiding any dangers that were there. There weren't as many considerations when making the graphics product however there were still a few. One of which was while taking photos for the poster, we had to make sure that any imagery in the background wouldn't breach the copyright law and not to take photos of anything private such as someone's house. Inside considerations would be things such as tripping on wires or spilling water on the Macs.
Following production processes: In order to monitor and maintain footage after each shot we would reply it back on the camera to see if it was either out of focus, shaky or just simply needed re-doing. We used two 64GB memory cards which was a good amount to contain all my footage, however just in case the memory becomes corrupt or the footage gets lost we used a hard drive's to store all the footage that was captured, which made sure all the footage collected would be safe. All the images for poster was put on a hard drive as well. We took several photos in the same position to make sure that I got the best possible shot for the poster, we also looked at the images before taking another one to see what needed to be improved.
P5
Unit 14
For this poster I wanted to include all of the main characters in it, so I decided to use the single portrait images that we took of the actors. I then cropped each image so that their right eye was showing, this meant that I was able to fit all four characters on the poster. I grouped the images into a folder which made it easier to organise the images as one. I decided to use their eye as the main focal point of the poster because it made it look like their looking straight back at the audience; making the audience feel involved with the poster.
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To add a bit texture to the images I used a threshold which made the images black and white while also adding a faded effect over the top. I made all the images the same threshold of 100 in order to keep the images consistent.
Instead of keeping it black and white I chose to add some colour to the images. I achieved this by copying the images, then adding a layer underneath. I then added the colour that I wanted for each layer. I achieved this by going onto the colour pallet and selecting the colour that I wanted. In order to turn the image from black and white to colour I had to put the layer over the image, which was done by simply selecting multiply on the copy.
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The reason for making the poster in colour was because the style of the film is Neo-noir and to make the film and poster the same, the colour scheme had to be consistent. In the film it has a lot of orange and dark lighting which is why in the poster the colours used were a dark version of that particular colour for example; the green is a dark khaki green. The colours used for each particular person represents their peronsality in the film.
The Font I chose for the main title of the film is Downcome. The reason for this was because the font's texture fitted well with the style of imagery that had been created. The font is messy and faded in places which fits well with the story of the film; as the order of the film is non-chronicologial making the narrative structure feel very messy. This font was taken from Dafont and I made sure that it was copyright free. The fonts colour was black which made it look very slick however the background of the poster was very dark which was why I decided to add a white background behind the font.
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The font used for the characters names is the same font as the main title of the film. The reason for this was so that the audience knew that the names above were connected to the story and not mistaken for the actors real names.
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I chose to put the names at the top of the poster because it gave the audience another point of focus on the poster, making the poster look and feel busier.
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The colour white was used for the font because the background for the poster was dark which meant the names would stand out.
The font for the actors names was done in a different font to the previous one. The main reason for this was to distinguish the difference between the actors names and the characters names. The font looks and feels very posh creating the impression that these actors are very important to the film. Once agin I've put the font in white to make it stand out over the dark back drop.
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Unit 17
Logging rushes:
In my hard drive I have a file called "A Way Out' which is the name of the film. When you click on the file it will come up with a list of folders separated into the different scenes, audio elements and photography. The footage that have been captured have been placed into the appropriate folder. As you can see all of the footage for scene 2 has been put into the Scene 2 folder, this makes it easy to access the correct clip when editing in post-production.
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I have added an adjustment layer over all the clip which makes the faces look in focus and the general footage look crisp and clean. To create this effect I used the unsharp mask by dragging it from the blur and sharpen folder, onto the adjustment layer. I then clicked on the adjustment layer and went to the effects which would allow me fiddle with the effect. I changed the amount to 250 and the radius to 0.5, which meant I would be able to get the right amount of sharpness without blurring the image at the same time.
To transition from one location to the other I used a dip to black. This effect allowed the audience to easily and smoothly go from the main bank room to a smaller cashier room. I found this effect in Video transitions where I dragged in-between the two clips I was transitioning between.
I used a dip to white or a bloom to white effect to end the scene. The reason I added this effect at the end of the scene is because the chase is coming to an end and as they look up they realise they've just been caught, so without showing them getting caught I've added this effect which will imply that they get caught. The dip to white also helps transition to the next scene. I found this effect in the video transitions folder under the folder dissolve.
I have added a Vignette to enhance the mood of this scene. In this very intense scene the two characters are shouting at each other as the tension rises the shouting gets louder and louder until someone interrupts the argument. The Vignette adds to this already dark and cagey atmosphere inside the box. To add the Vignette I went to the effects panel clicked on the lumetri colour and scrolled down to Vignette.
I wanted this angle to look like it was a security camera watching over the four troublesome teens. The colour green a popular colour used in many films to show that a particular angle or shot is of a security camera. I changed the colour grading by clicking on lumetri colour and scrolling down to the Curves. I then pulled the green colour towards the top left corner while also adjusting the blue and red to give it more depth.
To complete the security camera look I added a record button and cracked screen overlay. This will further emphasise that it's a security camera as well as implying that other people have been in the room before and haven't been that friendly.
We filmed all of the scenes with a camera which also recorded the audio when a Rode Mic was attached, however the audio on a Rode Mic isn't always very clear and can often pick up extra background noise. So to make sure the audio sounded clear and crisp we used a Tascam and attached a Boom pole to it. To help the editing process before each take we would clap so that we would be able to easily sync the two audio clips together.
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To transition between two pieces of audio I used two effects called constant gain and constant power.
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