Scott Weavers
Media Production
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Post-production
Editing
In my hard drive I have put all the footage I've captured into a folder called "Footage for Bristol Promo Video". Once you click on that file, you see a a load of footage for the video. The ones that have the purple dot at the end are the shots I aim to use in the final film. This is either because the footage offers great answers from the interviewee's or the shot was authentically pleasing.
Offline edit
This is the offline edit I made which doesn't include any text or titles, no graphics and there are certain footage not yet filmed; as evident by a few gaps in the video. I intend to add some text to make certain words stick out, I also intend to turn the brightness up for the interview shots to make it more visibly clear to the audience. I aim to improve the shots that look shaky or uneven by adding video stabilisation which will make the video look more professional. Elements such as transitions and texts would greatly improve my video.
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The feedback I received from people was that the video had good tension and build up at the beginning and liked how it included a mixture of cinematic shots and interviews. Some of the criticism I received was that some of the shots were out of focus and add the end it wasn't clear what they were agreeing to. It taught me that in order to make my video look more professional I would need to take these comments on board.
I chose this font because it looked cool and funky which would suit my target audience and I put it in bold so that it would stand out more and that my audience would clearly be able to see it. I only choice to show the important words or the words the would stick into the audiences head; Bristol, World, Greatest and City. These words created a good quote to start to the film off which immediately tells the viewer what the film is about and what option the maker of the film has on the City. Also another reason I decided to only use those four words was because showing all the words would make the film look messy and clogged up. There would also be too much for my target audience to try and read .
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The frame on the top looks bland, dull and lifeless. The interviewee doesn't look happy or cheerful is in order to change that I turned the brightness up to 30.
I found 30 would the perfect amount to turn it by because if it was more than 30 the shot would look too bright therefore the audience might be put off by the amount of light and the interviewee would get lost within the brightness. If it was below 30 the brightness would look weak and the frame would still look lifeless.The difference the brightness makes is clear as in the image below the interviewee looks happy and full of joy making the audience happy themselves, which will keep them watching the full video. I have also applied this affect for all the other interviewee's as it definitely improves that shot and to make it constant throughout the video. This enhances the meaning of the film by making the people of of Bristols looks really happy about Bristol which will interest people as they will want to find out why there so content about Bristol.
This effected implies that straight way when you enter Bristol you will be met with the brightness of the City.
I have used a crossfade transition to open the video with. I chose to do this because it was a good way to ease the audience into the video and is a smooth way to open the video with. Also it creates a nice contrast between the black crossfade and the brightness of the rest of the interview.
I added warp stabilizer to the shot above because when playing it back it was very shaky. I was quite high up and it was windy day so I found it hard to keep the camera steady, maybe in hynseight is would have used a tripod instead of my hands to control the movement. The warp stabilizer created a neat, smooth and controlled finish to the shot that kept the pace of the video going because as my target audience is young adults it was important to keep the pace of the video flowing, as a past paced video suits my target audience.
After I turned the brightness up for the the shot in the top right I added a transition in between the twi frames above. The transition was the 3D cube which turned the two frames into squares as one frame replaced the other as shown by the image on the left hand side. I chose to use cube transition to show that the scene was changing and to keep the pace of the video going as I put the transition in on the beat which meant there would be no awkward pause within the video to make the video look uneven. In addition I like the cube transition as makes the audience seem like the video is going somewhere; literally and metaphorically.
When linking my audio to my visuals I used to the sound levels in the audio to help me decide where to add the visual elements. For the interviews when both the audio and visual were playing I made sure that it was in between high points in the music to emphasise the importantance of the interviewers. In addition the interviews was really wear the meaning was the strongest to it was important to allow the interviews a decent amount of time in the film.
The audio on the bottom tabs are of people saying different words such as diverse or creative. I first tried putting them all next to each but when I played it back it just sounded clunky and unprofessional so then I tried separating a few of the audio features. When I played it back the second time it sounded clean and crisp. This added to the meaning as it gave the meaning a sense of authenticity and genuineness.
