Scott Weavers
Media Production
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Charity Research
The Avon Wildlife Trust was established in 1980 as one of the first urban Trusts in the country and is largest local charity working to protect wildlife in the West of England area (formerly the County of Avon - Bristol, Bath and North East Somerset, North Somerset and South Gloucestershire). With the help and support of over 17,000 members, 1500 volunteers and corporate support, they are the largest local charity working to care for wildlife and inspire people. They oversee 36 nature reserves, from age-old bluebell woods to Iron Age forts, nationally important wetlands, and wildflower meadows. They also organise award-winning educational and community programmes and work with landowners in the wider countryside, to reduce the decline in wildlife by creating a Living Landscape.
Bristol Zero Tolerance is a new initiative set up by Bristol Women’s Commission working towards Bristol becoming a city free from gender-based violence, abuse, harassment and exploitation. Bristol is the first city in England to take on this confrontation, as they hope that it will inspire other cities to enforce similar initiative.This Commission-led initiative works with the City Council and other bodies to bring together existing action on gender-based violence across the city and are encouraging and supporting other organisations to sign up and take action on this important issue. City leaders and major employers across the city are invited to lead by example by signing the pledge and committing to taking at least one action to promote a Zero Tolerance to gender-based violence.The vision of the Zero Tolerance City initiative is for Bristol to become a city with a zero tolerance approach to gender-based violence, abuse, harassment and exploitation.
Bristol City Community Trust is a registered charity, which seeks to make a positive difference for all through sport and learning. There aim is to do this by providing fun, safe and enjoyable activities for people of all ages and abilities, whilst ensuring that the sessions are accessible and delivered to the highest of standards. They recognise the positive impact Bristol City Community Trust has on the community but they are continually looking to develop and expand. There work is divided into four key areas; Health, Education, Social Inclusion and Sports Participation.
There aim is to make a real difference to patients, their families and the staff who treat them in Bristol city centre hospitals. With the generosity of the donors and supporters they fundraise to; create welcoming environments, provide state of the art equipment, fund innovative research and support staff training and development.
They organise various services and projects across Bristol and South Gloucestershire. They have been designed with the help of young people to promote and improve your mental health and wellbeing, and all of them are delivered by a team of super-friendly staff and volunteers.
"Life story" advertising campaign
Style: Social documentary, personal story
Target Audience: Teenagers, young adults, people who have enough money to give money towards the charity
Impact on audience: This tv advert had a big impact on me as it made me realise how vunerlabe young children, teens etc are. The bit that had the most impact on me was when the last person, who was a little child, he said "I'm scared". This has a big emotional impact on me because no one ever wants to see a child scared as it should the happiest time of their lives. So, to hear a child say that is absolutely devastating.
Message: The core message is to show how vulnerable a Childs life can be and that they dint have to end how there live started. There also trying to express how a vulnerable child can turn his life around with the help of Bernardo.
Back in 2011 Barnardo's launched and advertisement campaign that was incredibly hard hitting. It involved both a tv advert and multiple posters featuring people of different ages as they share their story of how Barnardo has helped them.